Built by runners who got tired of waiting.
Brands kept reaching out. Agencies kept saying come back when you're bigger. So we started our own.
"Come back when you're bigger."
That's what a lot of us heard from agencies. The deals were real and getting bigger, but representation was only for creators who already had a track record of earning.
So a few New York running creators started negotiating for each other. Comparing rates, reading each other's contracts, pushing back on terms nobody should sign. Good Reps Talent is that, done properly.
In the gym, reps are the work you put in. In this business, your reps are the people who negotiate for you.
We liked that it meant both.
The teamCreators first.
Good Reps Talent is run by a small group of New York running creators. We've been on the creator side of every kind of deal we now negotiate.
We keep our own names out of it and put the roster first. You'll meet us on the first call.
What you can count on.
We're upfront about money.
Creators know what similar deals pay. Brands get rates in the first email, not the third.
We read the fine print.
Usage, exclusivity and payment terms are where deals go sideways, so we read every line before anyone signs.
We'll tell you when it's not a fit.
If a creator wouldn't actually use the product, the content won't land. We'd rather pass.
We chase the money.
We agree on when you get paid, not just how much. Then we follow up until it shows up.