Good RepsTalent
For brands

Runners trust runners. Work with ours.

We put your product in the hands of New York runners and fitness creators who'd use it anyway. One contact, clear terms, and content shot on real training days.

Start a project Ask for the roster
What we handle

Everything from the brief to the recap.

People can tell who actually trains. So we only pitch creators who already use stuff like yours.

  1. 01
    CastingCreators matched by sport, neighborhood and audience. Rates come with the list, so there is no back-and-forth.
  2. 02
    Running the projectBriefs, drafts, approvals and posting dates. We keep the schedule so you don't have to.
  3. 03
    Contracts and usageDeliverables, usage windows, whitelisting and exclusivity, agreed before anyone shoots anything.
  4. 04
    SeedingProduct to runners who'll actually train in it, with honest notes back before launch.
  5. 05
    EventsShakeout runs, group workouts and store events, hosted by our creators around the city.
  6. 06
    The recapReach, engagement, clicks, and what we'd change next time.
Ways to work together

Pick a distance.

Every project gets scoped to your goals and budget. These are the usual starting points.

One drop

Launch

New shoe, new colorway, limited run. Creators get it early and put real miles on it first.

  • 1 to 5 creators
  • Seeding, first looks and reviews
  • Usage and whitelisting if you want it
8 to 16 weeks

Training block

One creator, one real build, your product in every week of it. The content shows up as the training happens.

  • Long runs, workouts, recovery days
  • Race day and the day after
  • Great for fuel, watches and shoes
Race week

Marathon week

A few creators covering one race from the expo to the finish line, planned as one story.

  • Expo, shakeout, race morning
  • Different paces, different angles
  • Built around the majors and New York
In person

Community

Group runs and store events hosted by our creators, with content built in so it lasts longer than a Saturday.

  • Hosted runs and workouts
  • Recaps from a few angles
  • Anywhere in the five boroughs
How it works

One set. Five reps.

How every project runs, start to finish.

  1. Rep 01

    The brief

    You tell us what you're launching, when, and who it's for. We ask the annoying questions now so nothing stalls later.

  2. Rep 02

    The match

    We pull creators who fit by sport, neighborhood, audience, and whether they'd actually use it. Rates up front.

  3. Rep 03

    The deal

    Deliverables, usage, exclusivity, payment dates. Agreed once, written down once.

  4. Rep 04

    The content

    Shot on real runs and real training days. We handle drafts, approvals and posting dates.

  5. Rep 05

    The payout

    We send the recap, collect the money and make sure the creator gets paid. Then we talk about round two.

Running shoes on brick stepsShot on real runs
Questions

Before you reach out.

Who's on the roster?

Runners and fitness creators in New York: marathoners, trail people, hybrid and strength athletes. We send the list directly, with numbers and rates.

Do you handle usage and whitelisting?

Yes. We sort it out at the start, so there are no surprises when you want to put spend behind a post.

Can you work with our agency or in-house team?

Yep. Send the brief from whoever owns it, and we'll report back however your team likes.

Is this only for New York brands?

No. Our creators are based here, but they race and travel everywhere. We work with brands anywhere.

Say hi

Tell us what you're launching.

Start a project Are you a creator?